Political parties perform important roles in European societies. Parties are institutions in which citizens with similar political views organise, develop political programmes and actively participate in the political process. They are vital for democracy because parties offer the most clear-cut political choices that are put to the electorate. Parties are also recruitment organisations, through which parliamentarians and members of government are sourced. Even though the latter functions are important, the general effectiveness of parties is closely linked to the first characteristic: their societal embeddedness – the main channel between a party and citizens. And in this respect, political parties have been declining dramatically.

The demise of political parties is not a new phenomenon. Since at least the 1980s, parties in all established European democracies have suffered massive membership losses to the point where they only retain a very limited capacity to engage citizens. The societal anchor of political parties is seriously threatened. Vernon Bogdanor wrote in 2006 that ‘the story of the rise and fall of the mass political party is one of the great unwritten books of our time’. So why do I pick this rather old problem up again in 2009? Not because I want to write the obituary of the mass political party but because we can now see where the development of political parties might lead us. This potential new future became apparent during the US Presidential campaign.

Additionally to his remarkable personal qualities, Barack Obama – during the Democratic primaries, the Presidential campaign and now even as sitting President – has been extremely successful in using new communication technologies to connect directly with citizens. Through the use of social networking tools, online video messaging and almost real time updates on what was happening on the campaign trail – and by making many of these tools available to his supporters too – he was able to create a community that was not only prepared to vote for him but willing to organise and campaign on the local level. He was able to create a political movement he can now build upon. Read the rest of this entry »