HM Sampoerna Case
By: Hermawan Kartajaya et al.
4G Marketing is coming at the right moment, when everyone was talking how a big brand with a history of four generations sold without a sign of anything before, when the company in his prime. Market capitalization value of U.S. $ 5 billion from HMS so incredible and is in its peak. HMS market capitalization had reached the lowest point reached under U.S. $ 300 million. Quite apart from any intention to sell the entire stake Son, HMS is obviously a big tobacco company frenetic and full of greatness.
Hermawan Kartajaya, who had worked at HMS, is the most appropriate person to write about the history of the company and the travel amount. Team Markplus & Co.., Yuswohady and Sumardy, he managed to finish the big job with complete biographies of HMS and beautiful.
